the Artefact 1 - ThinkPad X100e ad

I have finished the 1st artefact questionnaire. And this is about the first artefact.

My friends and I, have helped the OgilvyOne Beijing.,Ltd making this advertisement from last year. And this ad purpose to show how much fun you could get from the new Lenovo X100e laptop. This advertisement is not only show a video, but you can also can control the characters. From this website, you can enjoy changing your characterize by changing different photo frames. It is also the new special function of this laptop. As long as you have a picture in your computer, you could change characters from the website. For example, if you take a photo from your webcam, and just put the picture on the website in different characterize. And then, the program will show you an animated video of your own.

I obey to shoot video clips of the boy. He is my best friend Johnny Shi, a poplar youth actor and singer. But follow the rules of the company, which he is working for, I cannot post the original copy of the video clips.



http://x100e.thinkworld.com.cn/#/?page=Boy


This is an interactive advertisement. The original advertisement is showing advantages of the product and persuading consumers buy it. But this new kind of ad is making consumers real feel the advantages, in order to let consumers are really interested in it. With the development of the digital media, the programming production become more and more variety.