SPP2: Personal Research Project

How could new media be uesd to resurrect a tradional media?

The new media as a burgeoning and rising industry in China, making the market full of vitality. The new media and traditional media are in the era of competition and cooperation. The new media impact traditional media in some field. More and more people use Blackberry and Iphone through 3G(3rd Generation) instead of reading newspaper on the way to work in the morning. Most people take a pessimistic of the old media would be replaced by the new technology.

In my opinion, the new media could be survived by new media. For the research project, I have interviewed some people on the phone these days. Mr. Defu Zhu who the General Editor of the newspaper Beijing Times told me his opinion. New media is just a form compare with the traditional one and the difference is just content. There is no conflict between paper-based media and new media. For Beijing Times, Mr.Zhu said he didn’t feel any impact from new media. As a local newspaper, he thanks to the Internet giving a good advertisment effect to reader.

As a on-line shopping addict, I was thinking about the way I buying things. I buy Japanese and Chinese magazine termly in London and then buy the similar style dress on-line. So I have also called Mr. Yu Zhang who the vice-president of TaoBao on-line shopping website which similar with Ebay in China. He told me that Taobao benefit from many magazines especially fashion one. More and more girls are crazy about shopping on Taobao follow the fashion magazine. He has a friend who work for a fashion magazin so they always share information. Both of them have promoted the development indeed.

I have paid more attention on it. Mr. Xiaoning Cao is a well-known theatrical producer, director and the visiting professor of University of California Berkeley. He is the director of new China opera ‘The White Snake’. I was honored to have the opportunity talking and working with him during the last summer vacation. He told me when he lived aboard, he found the China opera has became interspersion of people killing time rather than a high quality performance arts. It is shame and pathetic for Chinese. Mr.Cao said ‘The opera could not decay in the museum.’ ‘The White Snake’ combined modern musical structure and rhythm, mulitmedia images, Chinese classical dance, acrobatics and many other artstic elements. The purdah of traditional Chinese opera was replaced by a 16-meter-long,9-meter-high panoramic LED screen. Multimedia video background make Peking Opera has the visual effects as fantastic movie.

American media scholar Dennis said, ‘we are witnessing a unified media Kingdom appear.’ The reason is that the traditional distinction of printing technology and broadcasting technology are disappearing because of new media. Traditional media and new media required developing in the competition and collaboration.