Artefact 4

The purpose of the artefact is exploring how changes on the format of digital television, especially the high definitions (HD) format have changed the programme format. There is an experiment with 10 participants, were asked for watching three specific programs of different types: The X Factor, The National Geographic Channel and Desperate Housewives. And all of participants have equipped with HDTV at home.
The results of X factor shows that there are 4 participants watched the on television; 3 watched on computer and two of them watched in HD format; and other 3 watched on mobile phones.
For the National Geographic Channel, 8 participants prefer watching it on HDTV and most of them express that the high quality graphic would show audience more detail so that let people get involved in it better.
Furthermore, the Desperate Housewives shows another different result. Only 2 participants watched it on television, and 6 participants prefer watching it on computer and others watched on mobile phone. Most of them gave the reason was: people would not participant in some interactive discuss and response in advance, like sending message to discuss or vote. And the programme can also be found online in HD format.
The results show that 57% participants prefer watching those programmes with HD format because the quality gave them visual enjoyment. Almost 86% of those participants, who watched it on the mobile phone, were watching the standard format. They claim that tiny screen of mobile phone can provide almost the same quality with HD quality on the computer and television.
In conclusion, for audiences, HD format is particularly gave deep impact to those programmes which offer high quality for the graphics, such as Film, Music, Sports, Geographic and so on. And offer less for those programmes which specific on narrative and storytelling.