I finally defeated the client project agreement form. I have discussed with my client several times. And I will go to London meet their manager of Retail banking department. They offer to produce a series of adverts to promote theri products, such as credit card, debit card etc.
This is a commercial advert of the Great Wall credit card of Bank of China three year ago. It's good example of commercial drama advert. There are many famous Chinese actors and actresses in this advert. :)
30.11.09
Digital Culture
Digital Culture is a good book for understanding the New Media. It is a new recommanded book on Amzone. I have read several chapters and got some helpful notes.
"Two threads stitch together the global media scene in the twenty-first century. They are the dispersal of digital media-from computers to cell phones to digital television to the Internet-and the convergence of formerly separate media brought about by the digital revolution. "
"Digitization-in production, distribution and reception-transformed traditional media, starting in the mid-1990s: in satellite communications, in recording technology, in a new generation of television sets, in cable television, in radio and television broadcasting, and many more. From high-definition television(HDTV) to multiplexed phones to iPods to satellite radio-all these draw on various forms of industry convergence as well as digital technology. They threaten to break down the borders of older media, and challenge old structures of ownership, control, content and audience uses as well. "
"Digital media share one characteristic that differentiates them profoundly from older analogue forms: each copy of a digital text is not only perfectly reproduced but also perfectly reproducible, unlike the imperfections and degradation involved in copying older forms like audio and videotape."
"Television screens have both expanded and shrunk dramatically, from the increasingly theatre-like flat screens, now part of home entertainment centres, to the tiny windows on cell phones and iPods. The computer screen becomes a television, while television screens hook up with computers. Many former couch potatoes now use their television screens only for playing video games. New programme forms debut from 'mobisodes' and 'webisodes'-television material only available on cell phones or websites-to inceasingly interactive formats that allow views to affect the narrative, as in voting for the next Pop Idol or calling in question to be discussed on air. If we do not like such changes, YouTube and digital production technologies allow us to make our own television. Clearly, the digital revolution is still in progress, and television remains one of its main battlefields."
Michele Hilmes, 2009. A source of information. in Glen C. and Royston M., ed. Digital Cultures: understanding New Media., p46-54 1975. Maidenhead: Open University Press. Ch. 3.
Castaneda, Mari, 2007. The complicated transition to digital television in the United States, Television and New Media, 8(2): 92-106
"Two threads stitch together the global media scene in the twenty-first century. They are the dispersal of digital media-from computers to cell phones to digital television to the Internet-and the convergence of formerly separate media brought about by the digital revolution. "
"Digitization-in production, distribution and reception-transformed traditional media, starting in the mid-1990s: in satellite communications, in recording technology, in a new generation of television sets, in cable television, in radio and television broadcasting, and many more. From high-definition television(HDTV) to multiplexed phones to iPods to satellite radio-all these draw on various forms of industry convergence as well as digital technology. They threaten to break down the borders of older media, and challenge old structures of ownership, control, content and audience uses as well. "
"Digital media share one characteristic that differentiates them profoundly from older analogue forms: each copy of a digital text is not only perfectly reproduced but also perfectly reproducible, unlike the imperfections and degradation involved in copying older forms like audio and videotape."
"Television screens have both expanded and shrunk dramatically, from the increasingly theatre-like flat screens, now part of home entertainment centres, to the tiny windows on cell phones and iPods. The computer screen becomes a television, while television screens hook up with computers. Many former couch potatoes now use their television screens only for playing video games. New programme forms debut from 'mobisodes' and 'webisodes'-television material only available on cell phones or websites-to inceasingly interactive formats that allow views to affect the narrative, as in voting for the next Pop Idol or calling in question to be discussed on air. If we do not like such changes, YouTube and digital production technologies allow us to make our own television. Clearly, the digital revolution is still in progress, and television remains one of its main battlefields."
Michele Hilmes, 2009. A source of information. in Glen C. and Royston M., ed. Digital Cultures: understanding New Media., p46-54 1975. Maidenhead: Open University Press. Ch. 3.
Castaneda, Mari, 2007. The complicated transition to digital television in the United States, Television and New Media, 8(2): 92-106
13.10.09
How interactive kills a film? - Linear vs Non Linear Editing
After today's tutrial with Deborah, I have got new insprition about my research. Because I'm good at editor, my research would focus on how to be a smart editor to recreate a film and tell a story clearly and dramatically.
The interactive of new media gives us a new way to edit a film - the Non-linear editing. So I'm wondering if I could focus my research topic on the advantages and disadvantages between Liner and Non-linear editing.
In the early days of electronic video production, linear (tape-to-tape) editing was the only way to edit video tapes. Then, in the 1990s, non-linear editing computers became available and opened a whole new world of editing power and flexibility.
Non-linear editing was not welcomed by everyone and many editors resisted the new wave. In addition, early digital video was plagued with performance issues and uncertainty. However, the advantages of non-linear video eventually became so overwhelming that they could not be ignored.
In the 21st Century non-linear editing is king and linear editing is widely considered to be obsolete, or at least primitive. This is an understandable attitude considering the advantages of non-linear editing, but we urge you not to be too judgemental. Linear editing still has some advantages:
1.It is simple and inexpensive. There are very few complications with formats, hardware conflicts, etc.
2.For some jobs linear editing is better. For example, if all you want to do is add two sections of video together, it is a lot quicker and easier to edit tape-to-tape than to capture and edit on a hard drive.
3.Learning linear editing skills increases your knowledge base and versatility. According to many professional editors, those who learn linear editing first tend to become better all-round editors.
Although the "linear vs non-linear" argument is often subjective and some editors will disagree with the statements above, there can be little doubt that increasing your skill base is a good thing. There is nothing to be gained by completely rejecting linear editing, and much to be gained by adding it to your repertoire.
The interactive of new media gives us a new way to edit a film - the Non-linear editing. So I'm wondering if I could focus my research topic on the advantages and disadvantages between Liner and Non-linear editing.
In the early days of electronic video production, linear (tape-to-tape) editing was the only way to edit video tapes. Then, in the 1990s, non-linear editing computers became available and opened a whole new world of editing power and flexibility.
Non-linear editing was not welcomed by everyone and many editors resisted the new wave. In addition, early digital video was plagued with performance issues and uncertainty. However, the advantages of non-linear video eventually became so overwhelming that they could not be ignored.
In the 21st Century non-linear editing is king and linear editing is widely considered to be obsolete, or at least primitive. This is an understandable attitude considering the advantages of non-linear editing, but we urge you not to be too judgemental. Linear editing still has some advantages:
1.It is simple and inexpensive. There are very few complications with formats, hardware conflicts, etc.
2.For some jobs linear editing is better. For example, if all you want to do is add two sections of video together, it is a lot quicker and easier to edit tape-to-tape than to capture and edit on a hard drive.
3.Learning linear editing skills increases your knowledge base and versatility. According to many professional editors, those who learn linear editing first tend to become better all-round editors.
Although the "linear vs non-linear" argument is often subjective and some editors will disagree with the statements above, there can be little doubt that increasing your skill base is a good thing. There is nothing to be gained by completely rejecting linear editing, and much to be gained by adding it to your repertoire.
12.5.09
26.3.09
Scipt of MISSING
INT. TINA - UNDERGROUND IN LONDON - DAYTina, a 23-year-old girl, long black hair, black eyes. She is standing on the platform which curved. There are many bright colors especially the barriers which yellow.There is a train coming and stopping in front of her. She is getting on the train. The CAMERA shot with a low angle. She is holding the handle and looking around seems like trying to find someone.
INT. TINA - BEDROOM - MORNINGThis is Tina抯 bedroom which warm and comfortable. We could see beautiful scene through window. There is a painting on the wall and also a cabinet. Tina is awake and sitting in the bed. Then she gets up and wears cloth. The cloth is normal and comfortable. Tina wears her shoes and walks towards to door.
INT. TINA - DINING-ROOM - MORNINGThe CAMERA shoots the reflection of Tina through mirror. She is rubbing her eyes in front of mirror. The emotion on her face is little sadness but then changing to normal in seconds. She is drinking a bottle of water. Suddenly, two golden bread pop up from the toast machine. The next shot is she washing plats slowly. These shots are all of CLOSE-UP
(FLASH BACK)
INT. FOX AND TINA - KITCHEN - MORNINGFox, a cute boy, the same age with Tina, short black hair, pure black eyes, is wearing casual cloth which a hoodie and sport trousers. The sunshine is fantastic and plants outside kitchen are green and fresh. Tina is putting a lovely apron on to Fox. And then put her hands covering his eyes. They are cooking together, laughing and playing. We could breath sweet emotion from the perfect moment.
EXT. TINA - BALCONY - MORNINGIt is a MEDIUM SHOT. Tina is smoking lean on the barrier on the balcony. We could see the beautiful scenery which the blue sky and red brick houses behind her. She is overlooking the beautiful landscape and drinking a cup of warm coffee ever and agah. There is a CLOSE-UP shot of her from the right side. She is looking forward and smoking frequently. We could see sadness from her eyes.There is an EMPTY SHOT. There are many ducks swimming slowly and freely. With ducks swims far away, the screen fade out.
(FLASH BACK)
EXT. TINA AND FOX - THE BACK YARD - MORNING Tina and Fox are sitting on the bed talking happily. The bed is beside a door which excess to the back yard. There are many plants in the back yard and some fresh bud are growing on the red brick wall. We could not hear what they are talking about but the background music. It is a soft and peaceful one which could be piano or violin. They are having fun together and kissing some times. We could see how happy they are from their emotions.These FLASH BACK sequences would be slow motion making them looks like memory parts.
INT. TINA - DINING-ROOM - MORNINGThere is a CLOSE-UP SHOT of Tina writing an address on an blank envelope. There are some colorful cards on the table. She is writing slowly with kind of hesitation. Then she put down the pen and begin cleaning floor. Then she changes her dress and prepare to go out. She is staring the envelope for a seconds and put it in her bag. Tina is going out. The door is closing.
EXT. TINA - THE CANAL SIDE - NOON Tina is couchant and feeding ducks. Some ducks fly toward her some times and we could hear the birdcall. The CAMERA is on the left side and we could not see her emotion but the beautiful long black hair.There is a platform beside at the canal side. Some green plants and few trees around the platform. She is walking around on the platform, sometimes standing, sometimes couchant, sometimes hold the barrier. Some people are walking or riding pass the path looking at her and give her a smile. She walks towards a red mailbox and stands for a seconds, then put that envelope into the mailbox.
(FLASH BACK)
EXT. FOX AND TINA - BACK YARD - AFTERNOONFox and Tina are pruning trees in the back yard. They are playing the water when they irrigating plants. There is a rainbow appear in the sunshine. There are two little red balloons flying from neighbor. The scene is these balloons dancing with wind; sometimes they are close and sometimes they are getting far away from each other. It is represent Fox and Tina抯 relationship.EXT. - A CROWDED STREET - AFTERNOONThe CAMERA shot by a low angle. She is drinking coffee and looking around without focus. There is a church behind her.There is a shot of crowd of people come and go. The shot is CLOSE-UP on their feet.
(FLASH BACK)
EXT. FOX AND TINA - A CROWDED STEET IN LONDON - AFTERNOONFox and Tina are walking together. Tina is in Fox抯 arm and giving him a lovely smile. Fox also give a sunny smile and kiss her forehead lightly.They are walking around and talking frequently, There is a CLOSE-UP shot on their hands shooting from the back. They are walking far from the CAMERA until they disappear in the crowd.
EXT. TINA - WALKING ON THE STREET - NIGHTTina is walking on the street along. There is few people on the square. It is cold outside. She is sitting on the ground and watching the night scenery. She is drinking coffee with a cigarette. There is a tram stopping in front of her and then passing.
(FLASH BACK)
EXT. FOX AND TINA - ROOF - NIGHTThis is a sweet night. There are many starts in the sky. The CAMERA is on the ground, shooting with a low angle.Fox and Tina are sitting on the roof of their house. Tina put her head on his legs and rise her head talking to Fox. The light comes from lights of back yard and the window behind them. We could not hear what they are saying but the background music, soft.
INT. TINA - BATHROOM - NIGHTThe bathroom is full of steam. The CAMERA pan from right to left. Tina is standing in front of the mirror. She is wearing a towel and sweeping the steam on the mirror. We could see her emotion more and more clear slowly. There is no focus of her eyes, only sadness.Her head is falling down. We could see she trembling and hands holding the wash-basin tightly.
INT. TEDDY BEAR - BEDROOM - NIGHTThere is a teddy bear lying on the bed. The light from a lamp is dim but warm. The screen fade black.
(FLASH BACK)
EXT. TINA - WALKING ON THE CROWDED STREET -DAYThis a very crowded street with full of people. She is walking from the crowd towards to the camera. When edit, we should change the speed as -100%. So we see her is walking far from the CAMERA
EXT. FOX - WALKING ON THE CROWDED STREET -DAYFox is walking on the same street. He is walking from the CAMERA to the crowd. But we should change the speed as -100%. So we see him is walking back up from the crowd to the CAMERA.
THE END.
INT. TINA - BEDROOM - MORNINGThis is Tina抯 bedroom which warm and comfortable. We could see beautiful scene through window. There is a painting on the wall and also a cabinet. Tina is awake and sitting in the bed. Then she gets up and wears cloth. The cloth is normal and comfortable. Tina wears her shoes and walks towards to door.
INT. TINA - DINING-ROOM - MORNINGThe CAMERA shoots the reflection of Tina through mirror. She is rubbing her eyes in front of mirror. The emotion on her face is little sadness but then changing to normal in seconds. She is drinking a bottle of water. Suddenly, two golden bread pop up from the toast machine. The next shot is she washing plats slowly. These shots are all of CLOSE-UP
(FLASH BACK)
INT. FOX AND TINA - KITCHEN - MORNINGFox, a cute boy, the same age with Tina, short black hair, pure black eyes, is wearing casual cloth which a hoodie and sport trousers. The sunshine is fantastic and plants outside kitchen are green and fresh. Tina is putting a lovely apron on to Fox. And then put her hands covering his eyes. They are cooking together, laughing and playing. We could breath sweet emotion from the perfect moment.
EXT. TINA - BALCONY - MORNINGIt is a MEDIUM SHOT. Tina is smoking lean on the barrier on the balcony. We could see the beautiful scenery which the blue sky and red brick houses behind her. She is overlooking the beautiful landscape and drinking a cup of warm coffee ever and agah. There is a CLOSE-UP shot of her from the right side. She is looking forward and smoking frequently. We could see sadness from her eyes.There is an EMPTY SHOT. There are many ducks swimming slowly and freely. With ducks swims far away, the screen fade out.
(FLASH BACK)
EXT. TINA AND FOX - THE BACK YARD - MORNING Tina and Fox are sitting on the bed talking happily. The bed is beside a door which excess to the back yard. There are many plants in the back yard and some fresh bud are growing on the red brick wall. We could not hear what they are talking about but the background music. It is a soft and peaceful one which could be piano or violin. They are having fun together and kissing some times. We could see how happy they are from their emotions.These FLASH BACK sequences would be slow motion making them looks like memory parts.
INT. TINA - DINING-ROOM - MORNINGThere is a CLOSE-UP SHOT of Tina writing an address on an blank envelope. There are some colorful cards on the table. She is writing slowly with kind of hesitation. Then she put down the pen and begin cleaning floor. Then she changes her dress and prepare to go out. She is staring the envelope for a seconds and put it in her bag. Tina is going out. The door is closing.
EXT. TINA - THE CANAL SIDE - NOON Tina is couchant and feeding ducks. Some ducks fly toward her some times and we could hear the birdcall. The CAMERA is on the left side and we could not see her emotion but the beautiful long black hair.There is a platform beside at the canal side. Some green plants and few trees around the platform. She is walking around on the platform, sometimes standing, sometimes couchant, sometimes hold the barrier. Some people are walking or riding pass the path looking at her and give her a smile. She walks towards a red mailbox and stands for a seconds, then put that envelope into the mailbox.
(FLASH BACK)
EXT. FOX AND TINA - BACK YARD - AFTERNOONFox and Tina are pruning trees in the back yard. They are playing the water when they irrigating plants. There is a rainbow appear in the sunshine. There are two little red balloons flying from neighbor. The scene is these balloons dancing with wind; sometimes they are close and sometimes they are getting far away from each other. It is represent Fox and Tina抯 relationship.EXT. - A CROWDED STREET - AFTERNOONThe CAMERA shot by a low angle. She is drinking coffee and looking around without focus. There is a church behind her.There is a shot of crowd of people come and go. The shot is CLOSE-UP on their feet.
(FLASH BACK)
EXT. FOX AND TINA - A CROWDED STEET IN LONDON - AFTERNOONFox and Tina are walking together. Tina is in Fox抯 arm and giving him a lovely smile. Fox also give a sunny smile and kiss her forehead lightly.They are walking around and talking frequently, There is a CLOSE-UP shot on their hands shooting from the back. They are walking far from the CAMERA until they disappear in the crowd.
EXT. TINA - WALKING ON THE STREET - NIGHTTina is walking on the street along. There is few people on the square. It is cold outside. She is sitting on the ground and watching the night scenery. She is drinking coffee with a cigarette. There is a tram stopping in front of her and then passing.
(FLASH BACK)
EXT. FOX AND TINA - ROOF - NIGHTThis is a sweet night. There are many starts in the sky. The CAMERA is on the ground, shooting with a low angle.Fox and Tina are sitting on the roof of their house. Tina put her head on his legs and rise her head talking to Fox. The light comes from lights of back yard and the window behind them. We could not hear what they are saying but the background music, soft.
INT. TINA - BATHROOM - NIGHTThe bathroom is full of steam. The CAMERA pan from right to left. Tina is standing in front of the mirror. She is wearing a towel and sweeping the steam on the mirror. We could see her emotion more and more clear slowly. There is no focus of her eyes, only sadness.Her head is falling down. We could see she trembling and hands holding the wash-basin tightly.
INT. TEDDY BEAR - BEDROOM - NIGHTThere is a teddy bear lying on the bed. The light from a lamp is dim but warm. The screen fade black.
(FLASH BACK)
EXT. TINA - WALKING ON THE CROWDED STREET -DAYThis a very crowded street with full of people. She is walking from the crowd towards to the camera. When edit, we should change the speed as -100%. So we see her is walking far from the CAMERA
EXT. FOX - WALKING ON THE CROWDED STREET -DAYFox is walking on the same street. He is walking from the CAMERA to the crowd. But we should change the speed as -100%. So we see him is walking back up from the crowd to the CAMERA.
THE END.
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