The unforgettable Tibet trip!

Tomorrow will be the last day of PRP, and Friday will be the last day finishing my degree. I can't explain what I'm feeling now. Happy but little bit sad as well, complicated tho.

I'm still working on my final presentation of PRP, while i'm looking at those photos took last summer in Tibet. They are so amazing! I was thinking about riding bike to Tibet again this summer, if possible. A bike, a package, a camera, a iphone with all my music, and then GO! hope the dream could come true this summer!

like this? would be fantastic!!

Sharing some photos of last summer we took. ENJOY

One my friends took this two above with her professional camera. lol

We've been waiting long time to the AMAZING scenes. Worth it!

The train is from Qinghai Province to Tibet.

The geological condition is bad and complicated in that area. The highest altitude is 5068 Meters.

The whole railway was cost 32 years to finish.

Genius!!

The fantastic evening glow of the Potala Palace in Lhasa!

Sorry about my poor PS skill. little bit twisted...

Unforgettable trip...

The drama piece

I finally put the video on Vimeo. The drama project was a romantic story, working with my friends of my first year. I acted and helped editing of Alce Chung. There is not any dialogue in the video because I wanted to try show theme by using montage.

The lighting is the most difficult part in the film especially the sequences which the boy smoking at backyard. We tried several times to set lighting at the backyard but it didn't working and overexplosure, so we chose shooting without light but just the light of cigarette.

Enjoy it nway.

The first year project with friends from Cindy Liu on Vimeo.

Artefact 4

The purpose of the artefact is exploring how changes on the format of digital television, especially the high definitions (HD) format have changed the programme format. There is an experiment with 10 participants, were asked for watching three specific programs of different types: The X Factor, The National Geographic Channel and Desperate Housewives. And all of participants have equipped with HDTV at home.
The results of X factor shows that there are 4 participants watched the on television; 3 watched on computer and two of them watched in HD format; and other 3 watched on mobile phones.
For the National Geographic Channel, 8 participants prefer watching it on HDTV and most of them express that the high quality graphic would show audience more detail so that let people get involved in it better.
Furthermore, the Desperate Housewives shows another different result. Only 2 participants watched it on television, and 6 participants prefer watching it on computer and others watched on mobile phone. Most of them gave the reason was: people would not participant in some interactive discuss and response in advance, like sending message to discuss or vote. And the programme can also be found online in HD format.
The results show that 57% participants prefer watching those programmes with HD format because the quality gave them visual enjoyment. Almost 86% of those participants, who watched it on the mobile phone, were watching the standard format. They claim that tiny screen of mobile phone can provide almost the same quality with HD quality on the computer and television.
In conclusion, for audiences, HD format is particularly gave deep impact to those programmes which offer high quality for the graphics, such as Film, Music, Sports, Geographic and so on. And offer less for those programmes which specific on narrative and storytelling.

Artefact 3

The third artefact is created for exploring how frequent people using mobility devices, in particular what functions people always use based on 3G and Wifi technology and the development of interactivity and mobility.

There are 68 results, and age of participants is variety, from 18 to 35+. The survey consists of 10 questions as usual and divided into two parts. The first part focus on mobile phones so I choose three popular products: Iphone, Ipod and Blackberry. Because all of them are famous of their interactivities, such as Youtube of Iphone/Ipod, Messenger of Blackberry, Facebook special version for them. There are 35% participants using Iphone/Ipod and 55% of them are in 18-25 age group. And 31% participants using the Blackberry and centralized in 25-35 age groups.
Furthermore, from those 34% participants who have not got these three devices above, the data shows that 46% of them using other brand phones equipped with 3G or Wifi, 50% of their phones without 3G or Wifi, and others do not using mobile phones at all.
The second part specific on researching how frequent people using laptops. 62% participants like always taking their laptop with them, and 50% of them are in the group of age 18-25. In addition, 26% participants do no like taking laptops everywhere, and also centre on the group of 18-25. Beside, there are 12% participants do not have a laptop. And most of them use laptop also for entertainment and social networking by 3G and Wifi.

In conclusion, the development of interactivities and mobility has not only changed the porgrammes format but also changed way of our lives. Nowadays, you do not need to sit there to wait for the 6pm news and any programmes you missed but watch them by clicking buttons on your phones.

Artefact 2

The second artefact is created for exploring how people understand the interactive media format, in particular the interactive advertisement. Participants have given two websites of different types of advert of Thinkpad X100e, one of them is a worldwide advert in HD format, and the other is an interactive one. After watching and browsing these two adverts, participants gave results of the questionnaire.
In the 127 survey results, the age group of participants is variety, from 18 to 35 and above. The survey consists of 10 questions, is divided into three parts: the first part focus on the traditional advert, the second one is for researching the interactive one, and other parts is trying to find out the acceptance of interactive media format.
The results show that 86% of participants prefer interactive advert, of which 54% of the results concentrated in the group of age 18 to 25. However, in the 10% of the middle-aged group, nearly 70% of the participants prefer simple and traditional advert format. And they claimed that they haven’t got time to browse and play it.
The results from gender perspective, 92% out of 68% female participants are more inclined to the interactive one, but only 30% of male participants prefer it. And most of them thought that interactive advert is too complicated to them. There are some factors might influence the results, such as 24% of female participants like the fashion guy in the interactive advert, Chinese government in the second half of 2009 released a new policy of developing the interactive multimedia.
In conclusion, the results and comments show that teenager’s acceptance of interactive adverts is relatively high. But middle-aged participants more concerned with price and functions of a product, and they would not like to spend money on a product because of gorgeous advertisements.

Artefact 1

The first artefact is created for researching the situation of how the recent changes in digital production have changed the programming production format. This questionnaire is trying to summarize that people think how these changes in digital production has influenced their lives.

In the 118 survey results, the age of participants is variety, from 18 to 35+. The survey consists of 10 questions divided into three parts: the first part focus on the mobility, the second one is for researching 3D, and the other part is find out what the people favorite format of existing media types.
There are 28% participants using Iphone or Blackberry. And 58.8% of the remaining 72%, who use other brands, they bought mobile phones being equipped with 3G or Wifi function. Most of them claim that 3G or Wifi is strong mobility and convenient.
72.4% participants have watched 3D film. Some of them point out that the glasses are not comfortable and dizziness. However, 61.3% of them still indicate that they enjoy watching 3D film and pleased to spend little more money on it because it gave audiences visual impact.
The survey shows that except Facebook, Google and other search engines, YouTube or other video sharing websites is participants most often browse. 44.1% of them choose watching programmes on the computer, 32% choose watching through mobile phone and others choose television. Most of participants gave the reason that computer and mobile phone are portable and convenient. And there are more abundant resources on the Internet so we could watch what we want anywhere and anytime through 3G or Wifi.

In conclusion, this survey is trying to know the situation of how people participant in digital production. I will specific on each field, such as YouTube, 3D film, interactive film etc in the next artefacts.

Tilt Shift Photography is amazing!